BoNa Coffee introduces new packaging for international markets

According to one of Time magazine's most influential people of 2008 -- Martin Lindstrom, author of Buyology -- up to 80% of brand recognition is based on color. Furthermore, they determined that within 90 seconds, people use color 60-80% of the time when making a subconscious decision about an environment, a person, or a product.

CEO Jose Luis G. Gonzalez describes the packaging as being true to its eco-friendly vision. The company plans to bring back the traditional coffee experience which traces back to the 19th century, when the Philippines produced US$150 million worth of coffee, making it the fourth largest and most favored exporter of coffee in the world. This, along with BoNa's signature of a healthier option combined with world-class packaging design, poses a promise of good returns that adds to the bottom line of the company.

In the future, BoNa Coffee Company, a division of BoNa Coffee Holdings Corp., plans to strengthen its marketing and retailing in key cities in Asia and very soon, the United States. CEO Luis Gonzalez adds, "These pre measures in retail are carefully being planned to ensure successful entrance in the foreign market. We would want to capture not only the Filipino communities that are already familiar with our coffee history but also a wider range of coffee enthusiasts all across the globe."

SOURCE: BoNa Coffee Holdings Corporation

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