Glass packaging: Saint-Gobain launches new brand for bottles and jars

The Packaging Sector of Saint-Gobain has launched Verallia, a new international brand dedicated to the manufacturing activities of glass bottles and jars. This new brand was established to raise the profile of the Saint-Gobain glass packaging business with its markets, customers, manufacturing network, and regional economies.

“The Verallia brand was also created to reflect our values and our unique business model that is built upon the combination of strength and proximity: the strength of a worldwide manufacturing and sales network, and the proximity that we cultivate every day with our customers and business partners,” said Jérôme Fessard, CEO of the Packaging Sector.

The launch of the Verallia brand comes at a time in which Saint-Gobain has decided to refocus its corporate strategy and communication around its core business of habitat. The legal entities of the companies of the Packaging Sector remain unchanged.

SOURCE: Saint-Gobain Packaging


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