Guerlain freshens up compact packaging

Guerlain

While the packaging design conveys a sleek, sophisticated look with its gentle lines, it actually comprises a complex, three-part lid design assembled by ultrasound welding: 1) a thick, transparent SAN lens with gold hot stamping between the amber varnish, which brings out the Guerlain name in calligraphic style, and an upper transparent UV varnish; 2) a brown, metal-finish platform with an embossed, off-center orange silk-screened double G; and 3) a hinge ring is made from brown metal-finish polycarbonate polybutylene acrylonitrile butadiene styrene.

The base, also brown metal-finished, is over-molded to comply with the solid part’s perfect geometry; and the closure protects the bulk but is also more flowing, with magnets located in the lid and in the base.

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