Mintel Product of the Month: Gleneagles Spring Water

Linda Casey

January 29, 2014

1 Min Read
Mintel Product of the Month: Gleneagles Spring Water
Gleneagles Spring Water

 

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Gleneagles Spring Water

Researchers at Mintel have uncovered a bottled mineral water set to brighten up any party because of packaging, supplied by Stölzle-Oberglas GmbH (www.stoelzle.com). The 750-mL bottle used for Gleneagles Spring Water has an elegant feel due to the use of silk-screened, frosted glass and an aluminum Roll-On-Pilfer-Proof (ROPP) closure with plastic liner.

However, for added value and an even more stylish positioning, the French natural mineral water comes with an extra feature: a separate battery-operated plastic plinth, which when activated provides a display of light through the bottle. This plinth is available in a blister pack that is hung on the bottle neck.
The illuminating light effect is sure to provide an element of fun at social gatherings. Moreover, it is likely to appeal to the many young consumers who drink bottled water and are looking for stylish containers when selecting a water brand.

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