Packaging Briefs – THURSDAY, MARCH 18

Tetra Pak showcases market intelligence tool
Tetra Pak has built a new market intelligence program to support its global marketing activities. Market intelligence is part of the global marketing function and produces intelligence about topics such as consumers, channels & logistics, competitors and the food industry. For more information, please see http://www.esmerk.se/seminar.html. A brand new case study describing Tetra Pak's market intelligence can be ordered via http://www.comintelli.com or [email protected].

Glue Dots International launches expanded website
Glue Dots International is expanding its website to allow a greater range of information on its line of adhesives. The site will evolve in unison with the MatrX brand, detailing product offering, cost savings, benefits, common uses, product line specifications and more. At www.matrx.com viewers can learn about the product offering, application methods, and common uses. Literature and samples of MatrX adhesives can now be requested online. Visitors can also view a 2-minute video featuring product information, application options, and uses in beverage distribution, POP, contract packaging, fulfillment, framing, direct mail and print applications.

Appleton Names Two Finance Executives
Appleton announced today that Jeff Fletcher has been named vice president of financial operations. In this new position, Fletcher assumes executive oversight of the finance functions of Appleton's paper manufacturing operations and its Encapsys business. He will also have oversight of the company's information and technology department, and the procurement, tax, risk and insurance functions.

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