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Packaging serves up summer relaxation

Linda Casey

January 29, 2014

1 Min Read
Packaging serves up summer relaxation
Corona bottles

 

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Corona bottles

To promote Corona Extra's "Find your Beach" campaign, Modelo Molson Imports commissioned Toronto design studio Shikatani Lacroix to create nine collector's edition bottle designs, each one a collage of relaxation-related imagery such as mountains, lakes, beaches and cottage country. 

 


CCL Label printed full-body shrink labels with the summer-themed designs. Because the neck of the glass bottle is all that is visible in the 6-pack carrier, creative design elements were added to the carrier and to the neck of the bottles to help add excitement and interest.

 

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