Packets-in-pouch are sweet for dried fruit

Sunsweet Growers, a Yuba-City, CA-based, grower-owned marketing cooperative representing more than two-thirds of the prune market worldwide, has launched Smart Snack Packs^® of dried Mediterranean Apricots, Premium Thailand Mangoes and Dried Plums (pitted prunes) in a glossy, metallized film standup pouch that holds six to eight mini film packets of dried fruit. The 6-, 6.1- and 8-oz, side-gusseted pouches features brilliant green, orange or purple color-coded, six-color graphics created with assistance from Oakland, CA-based designer Blind Mice Studio Design Group (www.blindmicestudio.com).

A clear film window on the back panel of the outer pouch—the only area devoid of printing on the entire package—reveals the packets inside. The back panels are also printed with detailed product information and nutritional information. The pouches' front panels incorporate a navy Smart Snack logo, a sunny yellow Sunsweet brand logo on an illlustration of the packet and the phrase, "6-pack" or "8-pack" in large navy and yellow lettering. Available across the U.S., the proprietary packaging is produced in China.