Panasonic earbuds package - inspired indeedPanasonic earbuds package - inspired indeed

I just saw Panasonic’s packaging for their RP-HJE 130 earbuds, designed by Scholz & Friends in Berlin. I can’t help but be impressed.

Most packaging for earbuds contains this essentially formless product in a manner that merely holds it in place and protects it. But this package instead employs that limp form as a virtue by going that little bit extra to shape it into the instantly recognizable musical note form.

It’s clever to the point of being almost brilliant. Looks like something we’d expect to see from Apple — but a little more flamboyant than the sleek, somewhat austere bunch from Cupertino would probably allow.

Bravo, Scholz & Friends!
- d!b

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