Rexam Introduces New Stock Makeup Packaging

The newly configured stock range of Rexam Make Up products offers customers in the prestige, mid-priced and mass market arenas unparalleled levels of sophistication, design flexibility, worldwide field support and cost-efficiency.

The debut of ten stock lines at Cosmeeting represents one of the industry’s deepest, widest and most appealing ranges, says Rexam.  Whether the product is sporty or chic, fun or glamorous, the Rexam stock Make Up range offers a feature-rich and fashion forward packaging solution.

“In Make Up packaging, appearance is critical to product success,” said Pauline Uhlen, Rexam Personal Care Product Manager – Make Up.  “As worldwide leader in lipsticks and a leader in make up cases, our expertise in surface treatments and decoration means complete stock ranges easily customized for many looks.”

For example, the new stock product line-up includes compacts, lipsticks, pansticks and mascaras in silver (Sense and Simplicity, Metallic), black (Allure, Advanced, Make Up Artist), red (Pop Circle), white (Sporty), black and gold (Star Struck), silver and clear (Crystal Clear) and gold and clear (Absolute Glamourous).

“Our technological capability enables us to create a variety of looks, for every brand positioning, in every market range,” said Uhlen.  “In addition to our decorative technologies, Rexam is renowned for advances in packaging materials,” she added.
“For example, our high-density plastic is five times as dense as standard plastic, without the bulk.  This simplifies manufacturing and improves the end-user experience.”  According to Uhlen, decorative technologies include such processes as anodization, electroplating, metallization, lacquering, multi-injection, screening, hot stamping and laser engraving.

www.rexamairspray.com
www.rexam.com