Souped up soup packs

January 29, 2014

1 Min Read
Souped up soup packs

The International Collection of soups from Frontier Soups, Waukegan, IL, features an innovative packaging design that sets the soups apart with a vintage, timeless look. The bags of dry soup display unusual images of locations that match the soups' unique flavors. From hearty bean soups, to chili, chowders and more delicate varieties, the mixes are available in specialty food stores throughout the country and by mail order. Travel luggage labels and old photographs of outdoor cafes inspired designer Don Guss of Baer Design Group (www.baerdesign.com) to create the packaging. Guss was intrigued by the thought of what it would look like to go to the countries represented in the soup labels. The stunning food photography by Doug Bening beckons consumers to try the soup flavors and gives the product a contemporary, gourmet look. Baer was recognized for the design by the American Package Design Awards presented by Graphic Design USA (www.gdusa.com). Supplied by Bass Flexible Packaging (651/460-4022), the film bags, which hold 5.5 to 9 oz of soup mix, are heat-sealed while the entire package is grommeted above the seal, through the bag. The clear bag film shows off the ingredients in each mix, which include Ivory Coast Chai Chocolate Soup, Far East Ginger Beef Bowl, Italian Wedding Soup and Hungarian Goulash. Inside, the smooth, opaque white paper labels are offset-printed by Quality Color Graphics Inc. (www.qualitycolor.net) in four colors plus a gray and a matte UV finish.



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