A promotional 6-pack bottle carrier is developed to position the co's Kraftpak® unbleached, uncoated paperboard as an ideal packaging substrate among a growing class of craft and microbrewers. In an attempt to vividly illustrate the material's versatility, durability and capacity to present high-quality graphic treatments, the co uses its .022/63# folding carton board for the carrier with designs by Gil Shuler Graphic Design that's then offset-printed and die-cut by Cadmus Specialty Packaging Group to show off advantages of low-density, high-strength virgin paperboard. The advantages cited include comparable stiffness and superior tear strength at a much lower basis weight than competitive paperboards and added strength needed in high-moisture environments. On the conceptual carrier, highlighted sections draw attention to Kraftpak's key attributes including reliable converting performance, 2-ply design facilitating excellent printability and natural rich, brown appearance that projects an image of authentic character, the co. notes.
MeadWestvaco Corp., 843/745-3108. www.meadwestvaco.com
Gil Shuler Graphic Design, 843/971-1216. www.gsgd.com
Cadmus Specialty Packaging Group, 704/583-6601. www.cadmus.com