Entrepreneur Dave Nowacek—tired of shaving in front of a sink with chemical-based products on his face, only to get razor burn and nicks—had an epiphany: Stop the insanity, and start shaving in the shower. But the health and beauty aids (HBA) category isn’t exactly brimming with in-shower shaving products. So Nowacek created his own shaving bar, which he calls Dave’s Shower Shave.

The product is hand-crafted, 100% organic soap formulated—and packaged—for in-shower shaving. Each bar is packed in a travel-friendly, recyclable polypropylene case with a suction cup on the back for sticking to the shower wall. The front of the injection-molded case features a square mirror.

Wrapped around the case is a card-stock sleeve printed with brand graphics and color-coded by scent: Spruce Jojoba, Mandarin Mint and Sage Bergamot.