What do Katy Perry, Rihanna, Sofia Vergara and Halle Berry have in common? They’ve all launched highly successful fragrance lines. Although a recent report showed a drop in celebrity perfume sales in 2013, celebrity scents are still the leading brands in the fragrance industry.
While celebrities have endorsed all kinds of products over the past century—who wouldn’t want to wear the same jewelry or drink the same water as a movie star?—however, the concept of producing perfumes named after celebrities is a more recent phenomenon.
Nowadays, thanks to deals brokered between major cosmetics companies and stars across the board, anyone can smell like their favorite idol.
"Younger consumers, in particular, often identify with or aspire to be like a popular celebrity. Given this appeal, celebrity fragrances are often quite popular gift items for young girls wanting the latest release from their current favorite star," says Karen Grant, NPD's global beauty industry analyst.