Packaging designs for the personal care products category not only have to be good-looking, they have to provide consumers with another reason to buy. Better functionality? More convenient? Affordable? Yes, yes and yes!

Our top stories in 2014 tackle these packaging issues and more for major brand owners such as Procter & Gamble, Kimberly-Clark and Unilever.

10. Brut rolls out new scents and updates look

9. Touch-friendly top plates add glam to cosmetics compacts

8. Summer personal care promotions highlight convenience, design

7. The ‘beauty’ in keeping beauty care packaging out of landfills

6. Thinking-up-a-dimensional-label-for-kids-bath-products

5. Dual dispenser ‘highlights’ redken blonde conditioners

4. Kimberly-Clark invents oxygen-generating lotion bottle

3. Softlips puckers up with innovative cube packaging

2. Designer tubs take home top prize

1. P&G doubles up convenience in personal care, laundry packaging