Top 4 personal care packaging concepts of 2015: Page 3 of 4

Lisa McTigue Pierce in Personal Care Packaging on December 16, 2015

#2. Day-time and night-time moisturizing creams lend themselves to white and black packaging—it’s a natural and obvious connection. The new packaging for Nerium’s age-defying skincare products started the design process there—and then kept going, with shapely containers, color coding, airless pumps and elegant cartons. The end result reflects the promise of beauty within the package, while still connecting to the brand’s strong laboratory-developed-and-tested image.


Next: Removing sources of frustration is a winner—or is it?!

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