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Unique lip balm container seeks boost from ABC’s ‘Shark Tank’

Unique lip balm container seeks boost from ABC’s ‘Shark Tank’
Lip balm sharing is made easy with the patented The Friend End.

Packaging developments, especially totally new ideas, often need loving care to come to fruition. They also need a steady influx of cash.

For the entrepreneurs at Balm Chicky Balm Balm, their five-year journey in creating The Friend End lip balm container has been undeterred by the word “no.”

The Friend End—a lip balm cylinder with a second stash of balm stored in the base—solves an unmet consumer need. It helps consumers share lip relief without sharing germs.

Co-founder Abby Schwalb  explains, "The Friend End design idea stemmed from a simple act that so many of us balm users encounter—pulling a tube of lip balm out of your pocket or bag and having a friend, co-worker or someone else ask if they can borrow your balm for their own chapped lips. We've noticed that, like yawning, using lip balm is almost a contagious act and so lip balm borrowing runs rampant."

Co-founders Schwalb and Liz Moskow and, who invented and patented The Friend End, will pitch their Balm Chicky Balm Balm products—and their two-in-one package—on ABC’s “Shark Tank” on Tues., Feb. 3 at 8 p.m. ET.

As they say in their blog: “At, we know how big our Huge Cucumber Lip Balm is going to be, and we've been waiting 5 years to prove it to you.”

Good luck!

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