Consumers of health and beauty aids (HBA) expect value and mobility from the packaging, according to a recent survey. Additionally, many brands also use sustainable packaging to market to environmentally conscious customers. What other trends might we be seeing in this important category, which is estimated to reach $28.2 billion by 2018?
If you work in the HBA market, we invite you to take our short poll. Done in cooperation with the Institute of Packaging Professionals as part of its June 2015 spotlight on Health & Beauty Aids Packaging, the survey asks a couple questions about trends and how packaging might help. It also examines packaging challenges for HBA products.