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Auto-injection device is deemed worthy of a WorldStar

After its meeting in Poznan, Poland, a jury for the 2006 WorldStar packaging awards selected by the World Packaging Organization (WPO [www.worldpackaging.org]) generated six nominees for the 2006 President's Award, including a single U.S. entry in the pharmaceutical/medical category. The awards selection is based on the inventiveness, creativity and functionality of a package. Big biotech products manufacturer Amgen Inc., Thousand Oaks, CA, was nominated for the distinguished top merit for its Aranesp(R) prefilled SureClick(TM) auto-injector. Recognized for the way in which it provides a simple, secure way to administer Aranesp, an anemia treatment designed to fight fatigue in patients with chronic renal failure a well as for those with chemotherapy-induced anemia, the combination product/package/medical syringe is unique for the way in which it delivers a device and a drug in one injection unit. The auto-injector helps to minimize potential needle-stick injuries (the second most common form of healthcare injuries) with benefits for healthcare providers and patients. The proprietary device also helps to assuage the fears of needle-phobic patients.

Amgen will reveal little about how the package works, except to describe it as a more robust design than previous delivery systems. The prefilled unit is noteworthy because patients do not see the needle of the syringe before, during or after they receive an injection.

The WorldStar 2006 competition attracted 265 entries from 35 countries around the world. Of these, 130 were selected as winners by the jury in November, and six entries were nominated for the President's Award for special qualities in their packaging solution. The President's Award winners will be presented in Chicago on May 15.

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