Help Remedies announces the launch of help I've cut myself & I want to save a life, which supplements Help's standard adhesive bandages with a bone marrow donor registry kit. By linking registry to a simple action, Help hopes to reduce barriers to donation and find matches for some of the 10,000 people in the U.S. who need bone marrow transplants each year.
While Help typically targets minor ailments like headaches and stuffy noses, in this case the company decided to take on something larger. Richard Fine, Help CEO, explains, "Each year thousands of people with leukemia and other blood cancers need a bone marrow transplant to live, yet fewer than half receive one. This is a simple and smart idea: By making registration a part of what people are already doing, we think we can get more people to register, and in doing
so, help save lives."
Help has partnered with DKMS, the world's largest bone marrow donor center, to process help I want to save a life kits, which contain sterile swabs and a postage-paid envelope. Using the kit is simple: The potential donor swabs the blood from their cut, and then mails the swabs in the envelope to DKMS to begin the donor registration process.
The concept for help I want to save a life was generated in a class led by advertising creative
Graham Douglas, whose own brother received a life-saving bone marrow transplant. Douglas challenged his students to inspire more people to register as donors. Together they arrived at the idea of including blood swab registry kits inside packets of adhesive bandages. Douglas contacted Help, who saw the idea's potential, developed the kit, and worked with DKMS to establish the program.
Help I've cut myself & I want to save a life were distributed to attendees of the TED 2012: Full Spectrum conference, and will be available as of Monday, February 27, for purchase on Fab.com and Help's site, helpineedhelp.com, with other retailers to follow.
"Hopefully you will not have a cut, but if you do, maybe you will think about joining the registry yourself," says Nathan Frank, Help Co-Founder and Creative Director. "Even without a cut, you can still register at www.getswabbed.org."
Source: Help Remedies