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Beauty in a Box

Article-Beauty in a Box

Since 1993, the HBA Global Expo has targeted the marketing and technical needs of the cosmetic, fragrance and personal care industry. At least 600 exhibitors and more than 17,000 attendees are expected to gather at the Jacob K. Javits Convention Center in New York City for this year's show, Sept. 9 to 11.

“We are the only industry event that covers the entire product development process, from formula to finish,” says Annie Scully, public relations consultant for HBA. One topic of emphasis this year is the latest developments in naturals, organics and sustainability. Dr. Nicholas Perricone, M.D., FACN, will deliver the keynote address, “Strategies for Understanding & Reversing the Inflammation-Aging Connection.”

More than 50 sessions with 200 speakers are scheduled. Packaging-related programs include: Sustainable Packaging Initiatives, Tuesday, Sept. 9, 10:30 a.m. to noon; Make Your Packaging a Supermodel that Gets in Every Magazine: Top Editors Tell You What They Are Looking For, Tuesday, 2:30 to 4 p.m.; Labels: What the Outside Says About the Inside, Wednesday, 9 to 10:30 a.m.; and Contract Packaging: The Do's and Don'ts, Wednesday, 3 to 4:30 p.m.

Innovations showcased

New this year in the New Product Innovations Showcase is “Innovative Trends,” featuring product tastings and samplings to enhance development. The Presentation Theater returns for 2008 with side-by-side comparisons of exhibitors' products.

More than 650 industry executives are expected to show for Tuesday's HBA Industry Awards Dinner 2008 at the Marriott Marquis, where individuals and research and development teams will be feted for recent innovations. Tickets can be purchased as part of the show registration. To reserve a full table, contact Barbara Wheat at 609/759-4732 or [email protected].

The following day features the International HBA Safety, Regulatory and Certification Summit, with a panel of 15 cosmetic industry experts that will focus on certified organic regulations.

Register for the show at

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