On the red carpet of the 2011 Daytime Emmy Awards on June 19, Tracey E. Bregman, the face of the fictional beauty company Jabot on the Young & the Restless (Y&R), will unveil a new beauty brand for fans on the daytime soap opera. Jabot Cosmetics, a collection of color cosmetics, advanced scientific skincare and luxurious fragrances, will be sold in the same packaging as the products used in the TV show.
"For the first time our fans can own a piece of the show, and at the same time, share in the storyline as it unfolds live on TV," Maria Bell, producer and head writer, The Young and the Restless, remarks. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in Y&R story lines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well!"
Jabot Cosmetics' impressive array of products includes the Overnight Sensation, Camera Ready Color and Red Carpet Collections as well as a luxurious fragrance and body care additions launching in late 2011. Jabot skincare and color products are all formulated with groundbreaking anti-aging technologies to deliver maximum results and backstage performance power. These include the proprietary Miracules Complex, a revolutionary cactus pectin ingredient that deeply hydrates to instantly smooth and plump the appearance of fine lines and deep wrinkles, while reversing the appearance of dry, dull, dehydrated skin.
Beginning in mid-June, Jabot will be sold at www.ShopJabot.com and www.hsn.com. An exclusive 3-piece Emmy Collection Kit will be available on June 19 at www.shopjabot.com for a limited time for $59.50. Additionally, Bregman will preview the line live on HSN on June 21 at 8 p.m. and June 22 at 9 a.m., 1 p.m. and 7 p.m. The entire collection will officially launch on July 28 at 2 a.m., 9 a.m., 2 p.m. and 8 p.m. (all times EDT).The collection will also be available at Ulta retail locations, with prices ranging from $15 to $40.