Branded beauty packs turn heads

To create its premium cosmetics line, beloved fashion brand Burberry partnered with cosmetics packaging firm Topline Products.

Challenging manufacturing and decoration techniques involved include self-aligning magnetic closures on lipsticks and compacts, textured duo-tone silk screening and gunmetal color metallization on charged ABS. The printing, finished with tone-on-tone inks in relief, creates an elegant visual effect difficult to achieve on a metallized surface.

In June, the line was named a finalist in the HBA International Package Design Awards competition, in the Cosmetics Prestige category.
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