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Branded beauty packs turn heads

Article-Branded beauty packs turn heads

Branded beauty packs turn heads
Burberry cosmetic packaging by Topline

Burberry cosmetic packaging by ToplineTo create its premium cosmetics line, beloved fashion brand Burberry partnered with cosmetics packaging firm Topline Products.


Challenging manufacturing and decoration techniques involved include self-aligning magnetic closures on lipsticks and compacts, textured duo-tone silk screening and gunmetal color metallization on charged ABS. The printing, finished with tone-on-tone inks in relief, creates an elegant visual effect difficult to achieve on a metallized surface.


In June, the line was named a finalist in the HBA International Package Design Awards competition, in the Cosmetics Prestige category.

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