Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

The Fragrance Foundation's best packaging award goes to Marc Jacobs Bang

The Fragrance Foundation's best packaging award goes to Marc Jacobs Bang
Marc Jacobs Bang named best packaging of the year by The Fragrance Foundation


Coty Inc. took home three prestigious fragrance industry awards at The Fragrance Foundation's 39th Annual FiFi Awards held in New York City on May 26, 2011, including Best Packaging of the Year.

Marc Jacobs Bang

Marc Jacobs Bang, the fragrance that won the packaging award, is part of the Coty Prestige brand portfolio, which is distributed in prestige and ultra-prestige stores. The product line includes Calvin Klein, Cerruti, Chloe, Jennifer Lopez, Karl Lagerfeld, Kenneth Cole, philosophy, Vera Wang and Vivienne Westwood.


The other award winning fragrances were: Balenciaga Paris, Coty Prestige, for Fragrance of the Year- Women's Specialty Luxe; and Pure Orchid by Halle Berry , Coty Beauty, Fragrance of the Year - Women's Broad Appeal.



"It is truly an honor to see our brands recognized by The Fragrance Foundation," says Bernd Beetz, CEO of Coty Inc. "Our success is credited to the passion and creative spirit of the Coty family and partners."

During the awards ceremony, Bernd Beetz presented Halle Berry with the Elizabeth Taylor Fragrance Celebrity of the Year Award, which was renamed after the late award-winning actress, Elizabeth Taylor. The Fragrance Foundation's Board of Directors selected Berry for being a role model to women around the world and for her successful collection of fragrances.




Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.