The international launch of designer Lolita Lempicka's latest fragrance, Si Lolita, features a clever bottle design from Rexam (www.rexam.com). The new glass bottle in a snazzy flower shape is topped with Rexam's XD-11 fine-mist pump, an intricate closure development. The fragrance also comes in a sampler size of Rexam's Minimist®, which highlights the growing importance of mini-size packaging in global product introductions. For the full-size perfume bottle, the ultra-low profile XD-11, a crimpless pump, is designed for the high-end market segment. The pump's ergonomically advanced actuator is available in metal or plastic, and in classic or smoothly sculpted designer versions, and combines with the reduced diameter of the nozzle to enhance the pump's aesthetic and tactile appeal. The closure includes an injection-molded gold metalized ring and a gold, galvanized ABS collar.
