Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Fresh scent enhances garment packaging

Fresh scent enhances garment packaging
scented packaging

 Following up on the Baby Powder scented A-PET folding carton, that was a retail success for apparel maker QSD, Transparent Packaging Inc. has produced a Fresh Cotton scented package.

 

Compression apparel marketer QSD, who develops maternity and post maternity undergarments that help support and enhance a woman's figure, wanted a package that would be truly unique and memorable in the competitive women's lingerie market. They achieved that goal with a hexagon shaped folding carton using A-PET material (often referred to as acetate). 


The hexagon shaped package was originally designed by Transparent Packaging's team and when Qscented packagingSD became aware that Transparent Packaging could apply an encapsulated fragrance to the outside of the carton, QSD jumped at the opportunity. "Having a nice fragrance associated with our product packaging really sets us apart," said Carine Villeneuve, Marketing Manager for QSD. The scented package is one of the consistent styling cues that is driving the QSD Angel CareTM maternity wear brand recognition. 


The outer surface of the printed hexagon shaped box has a scented varnish applied. It releases a gentle fresh cotton fragrance just by consumer handling the package. If it is intentionally rubbed, it will release more fragrance. The fresh cotton scent was chosen because of the warm comfortable home feelings associated with fresh linens.
Transparent Packaging has over 60 "stock "fragrances available, plus the ability to apply custom fragrances, giving its clients plenty of choices to develop a unique and memorable package. Other applications that have used a scented plastic carton include hair care product packaging, perfume packaging, and promotional packages. Many of the Transparent Packaging staff have a strawberry scented business cards!

 

For more information, visit www.tpackaging.com

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish