Considering its long history behind the scenes of the fashion industry, Toni&Guy needed its brand of upscale haircare products to live up to its reputation for excellence. The brand-owned by Unilever-turned to M&H Plastics to help create head-turning packaging.
The Toni&Guy products come in bottles and tubes with a high-build varnish printed onto the text to give a high-gloss premium embossed effect, contrasting with the matte finish. The caps are color-coordinated, and the caps on the 250ml Tubular bottles are tampo printed with a crest on the top, giving each of the packages a fashion-forward feel.
"The new collection is unique with end-look, fashion inspired product collections," says Bridget O'Lone, brand manager with Unilever.