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MWV develops exclusive gift package for Aftelier perfumes

One of the world's leading natural perfume experts, Mandy Aftel, partnered with MeadWestvaco Personal & Beauty Care to develop an exclusive gift package for the launch of her latest fragrance "Lumiere".

Only 12 gift sets were developed, and they will be signed by Ms. Aftel and available for sale during the debut of "Lumiere" at Henri Bendel's exhibit "Living Perfume: The Natural Alchemy of Mandy Aftel". The exhibit will run from April 18 to May 11, 2009, at Henri Bendel's flagship store on Fifth Avenue in New York City.

MWV applied its unique mix of design and engineering expertise with its materials and manufacturing prowess to develop the exclusive gift sets. The paperboard-based packages hold all of the Aftelier perfumes, including the new Lumiere.

"Aftelier Perfumes is about paying homage to the natural world, so it was critical for us to have a partner that could ensure our brand was well represented through the packaging," said Mandy Aftel. "MWV's Personal & Beauty Care team's expertise and packaging capabilities allowed us to create a package that speaks to the natural world and exclusivity."

The "Living Perfume" exhibit will be created and installed using the responsible design principles of sustainable materials and eco-friendly sourcing, and will showcase the materials that bring to life the art and science of natural perfume, as well as interactive learning opportunities for the public.

Source: MeadWestvaco Corporation 

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