The Natural Products Association (NPA) has reached a major new milestone, granting the 500th certification to products and ingredients under the NPA Natural Seal-the first and only certification program in the U.S. focused on the verification of natural products and ingredients.
The NPA Natural Seal helps consumers easily identify products that meet the NPA's high standard of "natural." All personal care and home care products with the NPA Natural Seal are at least 95 percent natural, excluding water. A list of products and ingredients is available at www.TheNaturalSeal.org.
"The NPA certification program has been a huge success, with hundreds of products and ingredients earning our coveted natural seal," says John Gay, NPA executive director and CEO. "The NPA Natural Seal is quickly growing in visibility and consumer awareness nationwide. Brands that have been certified by NPA know the value that the NPA seal brings to an increasingly competitive marketplace."
In 2008, NPA launched the Natural Standard for Personal Care Products, certifying both ingredients and products that meet NPA's standard of natural. This year, NPA launched the Natural Standard for Home Care Products, with a similar standard for certifying foods expected in 2011. These standards support the NPA Natural Seal.
"The NPA Natural Seal has set a high bar for truly natural products, and we are committed to strengthening the Natural Standard in the years to come," says Cara Welch, Ph.D., NPA scientific and regulatory affairs manager. "People everywhere are making the choice to go natural with what they eat, what they put on their bodies, and what they use in their homes. NPA is helping these consumers every day by identifying products that are truly natural."
All NPA-certified products have been audited and verified to fit the Natural Standard by an independent third party. Natural certifications require ingredients to be from a renewable resource found in nature, and certified products must fully disclose ingredients on the package label so consumers can make informed decisions.
Earlier this year, NPA strengthened the Natural Standard by requiring 100 percent natural fragrances for personal care products. NPA also offers discounts on products formulated with NPA-certified ingredients.
Source: Natural Products Association (NPA)