The London 2012 Olympic Games have captured the imagination enthusiastic, patriotic sports fans around the world, each rooting for their favorite athletes to win the gold. In conjunction with the global sporting event, hundreds of companies have launched foods, drinks, toys, cosmetics and other items in packaging that seeks to capture the spirit of the Games, and the attention of Olympics fans.
MWM Graphics designer Matt W. Moore and brand agency Attik partnered to create packaging for The Coca-Cola products in the U.K. The team created whimsical, abstract graphic renditions mirroring the colors of the famed Olympic rings, and Coke's signature red color. Coke's partnering agencies around the world have drawn inspiration on the graphics to use in regional packaging.
French macaron maker Fauchon put its tasty cookies in Olympics-themed limited-edition packaging and created a new flavor just for the games. The cassis-flavored cookies, each topped off with a white-chocolate Union Jack flag by pastry chef Fabien Rouillard, will be sold in special London 2012 boxes at the confectioner's stores until the Olympic flame is extinguished.
Procter & Gamble, an official sponsor of the Games, emblazoned products across all of its brand offerings with Olympic graphics. Among the most notable Olympics packaging that P&G is offering: limited-edition tubes and packaging for its CoverGirl LashBlast Volume mascara-normally orange, the tubes have been turned white and embossed with the rings; the multimedia ad campaign features strong, beautiful U.S. female athletes.
Did you know the Games have an official wine partner? It's Bibendum, who engaged agency FutureBrand to create a series of wines celebrating the Olympic and Paralympic games. The rose, chenin blanc and shiraz tempranillo are the only wines sold in the Olympic venues during the games; they also are being sold at selected retail outlets.
While not an official Olympic product, beauty retailer Sephora's tokidoki Love from London makeup palette captures the atmosphere of the 2012 Olympic Games host city. Created by cosmetic contract packaging firm HCT CA, the pallet mimics the shape of a public telephone kiosks; consumers pop open the magnetic door to reveal eight versatile eye shadows and a blush, with shades named after London streets like King's Road.