The London 2012 Olympic Games have captured the imagination enthusiastic, patriotic sports fans around the world, each rooting for their favorite athletes to win the gold. In conjunction with the global sporting event, hundreds of companies have launched foods, drinks, toys, cosmetics and other items in packaging that seeks to capture the spirit of the Games, and the attention of Olympics fans.

Coca-Cola Olympics cans

Olympic macarons packaging from Fauchon

French macaron maker Fauchon put its tasty cookies in Olympics-themed limited-edition packaging and created a new flavor just for the games. The cassis-flavored cookies, each topped off with a white-chocolate Union Jack flag by pastry chef Fabien Rouillard, will be sold in special London 2012 boxes at the confectioner's stores until the Olympic flame is extinguished.

CoverGirl Olympics mascara packaging

Procter & Gamble, an official sponsor of the Games, emblazoned products across all of its brand offerings with Olympic graphics. Among the most notable Olympics packaging that P&G is offering: limited-edition tubes and packaging for its CoverGirl LashBlast Volume mascara-normally orange, the tubes have been turned white and embossed with the rings; the multimedia ad campaign features strong, beautiful U.S. female athletes.

Olympics wine by Bibendum

Did you know the Games have an official wine partner? It's Bibendum, who engaged agency FutureBrand to create a series of wines celebrating the Olympic and Paralympic games. The rose, chenin blanc and shiraz tempranillo are the only wines sold in the Olympic venues during the games; they also are being sold at selected retail outlets.

Sephora London-inspired cosmetic packaging