The packaging uses less of the planet's non-renewable resources. It contains plastic derived from sugarcane, a natural and renewable resource, as opposed to traditional plastic which is made from petroleum, a non-renewable material. Sugarcane-derived plastic, the company says, has significant environmental benefits: it consumes over 70 percent less fossil fuels and releases over 170 percent less greenhouse gases per ton than traditional petroleum-based plastic.
"Plant-based plastics are part of the future for improving the sustainability of packaging. Its use results in fewer greenhouse gas emissions and less consumption of fossil fuels than traditional petroleum-based plastics," says Anne Johnson, director of GreenBlue's Sustainable Packaging Coalition. "When a brand like Pantene introduces this type of technology on a major consumer product line, it represents an innovation in the marketplace and sends a strong signal that will in turn encourage further innovations in sustainability for packaging."
The new Pantene Pro-V Nature Fusion sugarcane-based packaging will become available across several Western European markets and retailers over the summer and autumn. This will be a seamless transition for consumers as the formulas will remain unchanged and the new bottle has virtually identical characteristics to its predecessor and it is as recyclable as before. The Nature Fusion collection was launched in 2009 and it is sold in all major markets globally.
"The use of sugarcane-based plastic in our Nature Fusion packaging allows us to offer the same performance consumers expect from Pantene but in a more sustainable way," says Hanneke Faber, P&G's vp & brand franchise leader for global Pantene. "We're thrilled to be the first hair care brand to use this technology on its packaging but we also recognize sustainability is a journey and we're fully committed to it. Our goal is to punctuate this journey with meaningful innovations that make our communities more healthy and beautiful and we hope others will follow."
By using renewable resources, such as sugarcane-based plastic, Pantene is supporting P&G's goal of replacing 25 percent of petroleum-based materials with sustainably sourced renewable materials by 2020. P&G's long term vision is to use 100 percent renewable or recycled materials on all of its products. More information on P&G's long term environmental sustainability vision can be found at http://www.pg.com/en_US/sustainability/overview.shtml