The product line's bottles were set apart by closures made with custom colors—yellow, green and lavender—that showcased the label. In-mold labeling provided durable product identification as well as a distinctive shelf presence. The full-line used a single, HDPE, 15-ounce, oval bottle with a pinched waist. Disc-type dispensing closures are used on the shampoo, while pumps are used for the lotion and wash bottles.
American Graphic Design Awards have been presented for almost 50 years and are one of the industry's most sought-after recognitions. The competition is open to all businesses associated with design such as advertising agencies, graphic design firms, website developers and publishers. The scope of design work is also wide-ranging. More than 8,000 entries were received this year for advertising, packaging, logos, internet design and broadcast.