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Product promise prominently presented by new Senokot packages

Article-Product promise prominently presented by new Senokot packages

Product promise prominently presented by new Senokot packages
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Senokot packages

The Purdue Products L.P. has redesigned retail packaging for Senokot Tablets. The new packaging prominently features the Senokot Laxatives Comfort Promise and sports a new, contemporary product design. The packaging redesign extends to Senokot To Go, a four-pack choice aimed at busy consumers with on-the-go schedules.

"Customers have many choices at the retail store shelf, and we're sensitive to their anxiety about choosing the laxative that's right for them," explains Charlene Bailey, director, product management, Purdue Products L.P. "Supported by market research, we've created a new package design for Senokot Tablets that addresses the needs of the customer. The new packaging will be a boon for retailers as well. While the smaller, redesigned packages will allow for more plan-o-gram options, the contemporary design also distinguishes the brand to appropriately draw new customers into the category."

The new Senokot Laxatives packages will be available to ship to drugstores as well as food and mass merchandise accounts nationwide in October of this year.



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