When U.K.'s Nirvana Spa was eyeing a redesign for its nspa Fruit products-a range of fruit-based body scrubs, lotions, and shower and bath gels-they wanted to come up with packaging that effectively communicated the brand's beautiful benefits, natural ingredients and fun attitude.
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The company opted to go with packaging manufacturer M&H for the relaunch, based on the firm's capability to manufacture, print and label the bottles, jars and tubes in-house. M&H manufactured a 225ml tube for the range of scrubs and body lotions, which were decorated with hybrid print technology to create photo-realistic fruit images. The Body Butter range used the company's 250ml-Body Butter Jars, and the Shower & Bath Gels were put in 500-ml Flat Base Boston Round bottles.
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According to Claire Wall, brand manager for the line of nspa Fruit products, "The colors are really vibrant and the quality of the components reflects our brand ethos: great quality products at really affordable prices. The images of the Fruit look so real it's almost as though you could pick them from the tubes."
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