When U.K.'s Nirvana Spa was eyeing a redesign for its nspa Fruit products-a range of fruit-based body scrubs, lotions, and shower and bath gels-they wanted to come up with packaging that effectively communicated the brand's beautiful benefits, natural ingredients and fun attitude.
The company opted to go with packaging manufacturer M&H for the relaunch, based on the firm's capability to manufacture, print and label the bottles, jars and tubes in-house. M&H manufactured a 225ml tube for the range of scrubs and body lotions, which were decorated with hybrid print technology to create photo-realistic fruit images. The Body Butter range used the company's 250ml-Body Butter Jars, and the Shower & Bath Gels were put in 500-ml Flat Base Boston Round bottles.
According to Claire Wall, brand manager for the line of nspa Fruit products, "The colors are really vibrant and the quality of the components reflects our brand ethos: great quality products at really affordable prices. The images of the Fruit look so real it's almost as though you could pick them from the tubes."