Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sam Farmer introduces unisex hair and skincare products for teens

Sam Farmer introduces unisex hair and skincare products for teens
SamFarmer crop

 

SamFarmer cropSam Farmer in the U.K. has launched a new range of hair and skincare products with packaging from M&H Plastics.

 

The product range comprises Shampoo, Conditioner, Moisturiser, Face Wash, Body Wash and a Deodorant. Sam selected M&H's 50-mm diameter 200-ml tubes and 35-mm diameter 50-ml tubes with white Softline caps, plus a 50-ml roll-on deodorant bottle with printed overcap.

 

The products were printed in-house by M&H using a new metallic ink for a premium image. The range is targeted to the teenage market and the packaging design incorporates a bold graphic initial capital letter on the front of each pack representing the initial letter of the product.

 

Sam Farmer says, "I spoke to hundreds of 12-18 year olds. They told me they needed something that looks great and was not too expensive. The pack image had to represent the straightforward message of SAMFARMER."

 

M&H, which has made significant investments in its tubes business over the last 18 months, can now manufacture and decorate a million tubes a week.


Source: M&H Plastics www.mhplastics.com

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish