Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sam's Club makes a new mark with interactive vitamin packaging

Sam's Club makes a new mark with interactive vitamin packaging
Sam's Club Simply Right vitamins

 

SamSam's Club, the nation's eighth largest retailer, has launched the Simply Right line of quality and affordable vitamins. Replacing the Sam's Club Member's Mark line, Simply Right vitamins and supplements are part of the overall Simply Right brand, dedicated to providing healthful, gentle and safe personal care products for the entire family.

 

In addition to refined packaging, the vitamins are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills.


Premium quality Simply Right vitamin and supplements are now available exclusively in Sam's Club locations nationwide and at SamsClub.com:


• Simply Right Triple Strength Fish Oil (1400 mg; 150 ct.) Sourced from Peru, the Sam's Club signature fish oil supplement is rich in omega-3 fatty acids, which may reduce the risk of coronary heart disease; made with EnteriCare—the latest, all natural, patent-pending technology for controlling fishy burps

 

• Simply Right Co Q-10 Softgels (100 mg; 180 ct.) support healthy heart function in a new 25 percent smaller softgel 


• Simply Right Glucosamine HCl (1500 mg - 240 ct.): supports joint comfort and mobility in a new 30 percent smaller, easy-to-swallow pill 


• Simply Right Vitamin D3 (2000IU - 400 ct.): supports bone growth and regulates immune system and neuromuscular system 


To increase awareness and reduce widespread uncertainty about the healthy benefits of a vitamin and supplement routine, savvy mobile phone users and Sam's Club members can scan new QR codes on every bottle of Simply Right vitamins, leading to brief, informative videos by acclaimed Naturopathic Physician Dr. Andrew Myers.


On Wed., Jan. 25, 2012, at 7 p.m. CST, visit @samsclub for a Twitter Q&A with Dr. Andrew Myers, "Health is Wealth" author and nationally acclaimed naturopath, to learn more about implementing vitamins and supplements into a healthier lifestyle in 2012. Five Twitter participants who tweet with #simplesavings and @samsclub will receive a Simply Right prize pack, including an array of healthful personal care products for every member of the family. 


"We know many of our members have made a resolution to be healthier in the New Year, and in addition to a healthy diet and active lifestyle, members can rely on Simply Right vitamins to supplement the necessary nutrients needed for their overall health," says Jill Turner-Mitchael, svp of Health and Wellness for Sam's Club. "Sam's Club is pleased to provide our members with a range of high-quality vitamins to meet each member's needs at an extraordinary value, affordable for the whole family." 


Simply Right is replacing Member's Mark and offers the same great quality and value with a fresh new look and design innovations based on member feedback.


Simply Right is one the new Proprietary Brands that can be found exclusively at Sam's Club. Spanning the health and wellness arena, the Simply Right brand is dedicated to provide healthy, gentle personal care and wellness care products for the entire family. All items that carry the Simply Right brand are clinically developed and tested to support the well-being of every household Member. The brand features health and wellness essentials such as:


• Baby care products
• Vitamins & supplements and Pharmacy OTC products
• Health and beauty aids
• Pet care products

 

Source: Sam's Club

 

.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish