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Serum debuts in packaging designed to eliminate formula discoloration


Blanc Japan Whitening Serum lotion pumpThe elastomer- and metal-free packaging used for Annayake's new Blanc Japan Whitening Serum uses a glass ball within the dispensing mechanism. According to the packaging supplier, the glass ball in the Rexam Nea lotion pump's fitting helps eliminate formula discoloration.


"Our sleek Nea pump opens exciting new product development opportunities," says Virginie Lemeunier, product manager - lotion, Rexam Personal Care. "In this case, AnnayakE's use of the Nea underscores the great potential for advanced dispensing technology in the accelerating skin lightener market, which some industry analysts predict will reach global sales of $10 billion by 2015."



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