Colorful, flexible, printed shrink sleeve packaging enables private label product manufacturers, marketers and special event promoters to capitalize on full-body design and copy creativity. Special effects, custom colors and different textures can be designed into the shrink sleeve to capture consumer's attention, the co. states. For multiple SKU variations, simple color and graphic design modifications offer an easy and cost-efficient option for customizing decoration to achieve a family of distinctive packages using standard stock containers and closures. A simple change of rollstock during the sleeving operation is all that is required to produce an array of individually differentiated, customer-appropriate product offerings.
Gilbreth Packaging, a Cenveo co., 800/630-2413.