Sonoco, a large global packaging and services companies, announced that its retail point-of-purchase display and packaging services business won four awards at the Point of Purchase Advertising International (POPAI) 54th annual Outstanding Marketing at Retail Achievement (OMA) competition.
POPAI's annual OMA competition recognizes the most innovative and effective retail promotions. Approximately 500 entrants from more than 100 companies were adjudicated in 26 industry categories during this year's competition, held during GlobalShop 2012 in Las Vegas, Nev. Entries were judged on innovation, interactivity, design and the proven ability to lift sales.
Sonoco won three Silver OMA awards, including a health care award for its Allegra Allergy RX-to-OTC national launch series; a home and garden award for its Swiffer WetJet Shine display; and a drug store retailer award for its Allegra Allergy RX-to-OTC national launch displays. The Company also received a bronze OMA in the health care category for its holiday ARM & HAMMER Spinbrush Battery Operated Toothbrush display program.
"It is extremely gratifying to have our talented retail merchandising team recognized again for effectively demonstrating our understanding of the power of marketing at retail for our global customers," says Jeff Tomaszewski, division vice president and general manager, Sonoco CorrFlex.
Source: Sonoco via Marketing Weekly News.