As with most brands, sustainability was top-of-mind, though for Chico Honey earth-friendly mindfulness has long come naturally to the company: The third-generation beekeepers have been in business for more than 50 years and maintain operations in California, Montana and Hawaii.
“We are one of the largest queen bee producers and the only provider of the authorized Saskatraz Queen in the United States,” says Watson. “By providing healthy queens, we help beekeepers repopulate their hives and fight against the decline in honeybees.
“As third-generation beekeepers, we know that the best honey comes from happy, healthy bees. Because honeybees provide one-third of all the food we eat, we understand the importance of our environment and helping in any way we can. With the StandCap Pouch, we bring to market a more environmentally friendly package, with an easy-to-use application that provides such a beneficial product as pure raw honey.”
Watson cites those all-important sustainability benefits of the packaging that have been previously published elsewhere for a similar conversion (see Uncle Dougie’s squeeze pouches flex strong sustainability numbers, published May 2019 by PlasticsToday) in comparing the pouch to the glass bottle it replaces:
- 65% less fossil fuel consumption.
- 77.8% less greenhouse gas emissions.
- 80.6% less water usage.
Asked about the sticky challenge of the product’s viscosity at room temperature, Watson says that the Aptar closure has “worked well.” For packaging production, the honey is warmed prior to filling as a simple solution to make it flow better.
“Honey needs to be warmed to allow for filling of packaging,” Watson explains, “but we also insure that the temperature will not exceed the recommend heat to keep our honey from becoming processed and losing all that is good with the product.”
Watson originally viewed the pouch as a line extension that “could possibly take the place of a current SKU that is in a smaller-ounce container. This allows us to offer more honey to consumers in an amazing package at the same cost.”
A month later Chico Honey managers were convinced that the new format was a clear-cut winner.
“We have already decided to move forward to discontinuing that line and replace it with the pouch,” Watson tells Packaging Digest.
The pouches are available at Chicohoneyco.com and at the company headquarters’ “The Hive Kitchen + Bar” restaurant in Orland, CA. They can also be found in retail stores and boutiques in California including Save Mart/Lucky stores at this time.
Read the other features in the Inverted pouches upend food packaging series…
Sempac published April 2019;
Uncle Dougie’s and Glenroy published March 2019;
ProAmpac published January 2019;
Chobani published December 2019.
For more pouch packaging features, see PackagingDigest.com/pouches
Packaging professionals can find pre-Halloween packaging treats in Minnesota this month during MinnPack 2019 (Oct. 23-24; Minneapolis) in the form of solutions for food packaging, package design, shipping and more. Attend free expert-led sessions at multiple theaters around the expo.