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Consumers reveal perceptions, and pet peeves, of e-commerce packaging: Gallery
As online sales of consumer goods continue to grow, so does demand for packaging that meets the shipping requirements of those goods. A recent Harris Poll conducted on behalf of cushioning leader Sealed Air examines packaging’s role in online sales.
The 2014 Sealed Air e-Commerce Survey: Packaging for e-Commerce Success explores issues such as e-commerce growth, order-processing speeds, how packaging reflects on retailers, how it conveys the value of shipments, how product damage affects the consumer/retailer relationship, attitudes toward environmentally friendly packaging and consumers’ pet peeves about packaging.