Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

BLOG LOG: Adidas re-examines packaging

BLOG LOG: Adidas re-examines packaging
Blog log

Adidas Group has a five-year plan to restructure the company's approach to environmental management along the entire value chain. An important part of the strategy is about packaging. The Adidas Group has been reviewing the material content in shoe boxes for many years. Beginning with the use of soy-based and water-based inks through to 100% recycled cardboards. In 2011,  Adidas will review all packaging concepts used throughout their brands and different product groups.They will specify environmental targets for further packaging reduction and optimization for 2015. To learn more, visit the Ambalaj blog on packaging design. 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Generations-3-AdobeStock_241450594-72dpi_0
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.

Generations-3-AdobeStock_241450594-72dpi_0