BLOG LOG: Adidas re-examines packaging

Adidas Group has a five-year plan to restructure the company's approach to environmental management along the entire value chain. An important part of the strategy is about packaging. The Adidas Group has been reviewing the material content in shoe boxes for many years. Beginning with the use of soy-based and water-based inks through to 100% recycled cardboards. In 2011,  Adidas will review all packaging concepts used throughout their brands and different product groups.They will specify environmental targets for further packaging reduction and optimization for 2015. To learn more, visit the Ambalaj blog on packaging design.