Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Clear p-s labels herald heritage beer brand's entry into elite markets

Clear p-s labels herald heritage beer brand's entry into elite markets
Mahou5_beer bottle


Mahou5_beer bottle_webThe Spanish Mahou - San Miguel Group has extended its Mahou Cinco Estrellas brand, which was first launched in 1969, into the super-premium beer segment. To help develop packaging for the new product, Mahou - San Miguel brought converter Spear on board. The label printer helped develop a look that preserves some of the visual cues of the Mahou brand, but with a modern twist. 

Labels are printed with the characteristic Mahou red and gold ink as well as gold hot foil to establish the traditional look and brand recognition. However, the labels are converted from clear p-s material and incorporating a frosted Mahou ‘M' and five stars, which stand boldly in contrast to the brown glass bottle.




Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.