The report Global Ready to Drink (RTD) Tea & Coffee Market—By Additives, Packaging, Price Segments, Distribution Channels & Geography—Forecasts up to 2017 published by MarketsandMarkets, defines and segments the global RTD tea and coffee market with analysis and forecasting of the global volume and revenue for the RTD tea and coffee.
It also identifies the driving and restraining factors for the global market with analysis of trends, opportunities, burning issues, winning imperatives and challenges. The market is segmented and revenue is forecasted on the basis of major regions such as North America, Europe, Asia-Pacific and Rest of the World (ROW). The key countries are covered and forecasted for each region. Further, market is segmented and revenue is forecasted on the basis of additives, packaging, price segments, distribution channel and geography.
The report features more than 210 market data tables/figures spread through 367 pages. Early buyers will receive 10 percent customization on reports.
RTD tea and coffee are widely gaining popularity due to fast and busy lifestyle, and as a substitute to carbonated drinks. RTD tea is especially looked by the consumers in orient as a health drink. RTD coffee is perceived as an instant energy source and it makes the consumer more alert. Wider awareness about the health benefits of drinking tea like antioxidant properties, rising population with busy lifestyles, and increase in disposable income is making consumers opt for RTD tea and coffee.
The ill effects of carbonated drinks are another factor responsible for the shift in demand towards the RTD tea and coffee products. The winning imperative of the industry is the distribution alliances which is beneficial not only in tapping the untapped market but also to increase visibility of the product. The age old habit of drinking hot tea and coffee, and higher prices of RTD tea and coffee are the restraining factors.
The global market for RTD tea and coffee in terms of revenue was estimated to be worth around $69 billion in 2011 and is expected to reach $125 billion by 2017, growing at an estimated CAGR of 10.9 percent from 2012 to 2017.
Asia-Pacific is the largest market. The demand for ready to drink coffee market is expected to rise in North America due to an increase in health awareness and ill effects of the carbonated drinks.