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Household products use photographic in-mold labeling for packaging refresh

Household products use photographic in-mold labeling for packaging refresh
Colortrend new pkging

Colortrend new pkging
When household products manufacturer Coloretrend relaunched its Original Timber Oil, Transparent Wood Stain and Platinum Varnish, it updated its on-pack aesthetics with new label designs, dominated by large, full-color photographs designed to show consumers typical applications for the different varieties. The decorated packaging is being supplied by RPC Containers.

One of Ireland’s leading independent paint manufacturers, Colortrend has sourced packaging from RPC Oakham since 2006, in part because of its expertise in IML. While the on-pack decoration has been refreshed, the actual container remains unchanged as Colortrend is continuing to use RPC Oakham’s one liter Paintainer and 5 liter S range pail across the Woodcare range. Injection molded in PP, both sizes offer a convenient, recloseable and robust solution to assist consumers however big the job.

"In order to grab consumers’ attention in-store, it’s vital to convey a premium image,” explains Wendy Shaw of Colortrend. “The high-quality finish of RPC’s in-mould labelling highlights the bold colors and graphics of the label designs.”

The relaunch sees the range’s existing varieties – Original Timber Oil, Transparent Wood Stain and Platinum Varnish – joined by a fourth product, Solid Colour Wood Stain, which provides an opaque finish for garden furniture and decking.

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