PR Newswire -The new Tide and Gain compacted powder laundry detergents are now available at Target stores nationwide. The new detergents are compacted by one-third, while offering the same number of loads in a smaller box. The compacted powder laundry detergents could help save up to 22 million pounds of total packaging in the U.S. and Canada each year.
"This launch represents P&G's commitment to innovate and improve consumers' lives, while also demonstrating our commitment to sustainable innovation," said Kevin Crociata, P&G Marketing Director, North America Fabric Care. "These new compacted detergents give consumers the same number of loads as our non-compacted powder detergent in a more convenient product that is easier to handle and store." Â
The new compacted detergents provide the same great cleaning, and in some cases, provide significant performance upgrades. The Tide traditional top-loader formulas have improved stain removal performance over previous non-compacted formulas, while the compacted Gain formulas have new Freshlock technology - perfume microcapsules that offer more freshness than before.
The compacted powder laundry detergents offer meaningful benefits for the environment. In the U.S., P&G's compaction of its carton powder laundry detergents could help save up to 2.9 billion liters of water, 4 million GJs of energy and 225,000 metric tons of CO2 equivalents each year.
In addition to the Tide and Gain compacted powder laundry detergents available at Target, P&G will also introduce compacted formulas for Cheer, Dreft and Ivory Snow. The new compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR, and Cascade ActionPacs, that have been designed to reduce waste, save energy, or save water without a trade-off in value or performance.
"As Future Friendly products, concentrated powder detergents show how simple choices can lead to meaningful results," says Maurice Coffey, marketing director, P&G Future Friendly. "By taking this small step with our consumer, we can create benefits for the environment and ultimately improve consumers' lives."
SOURCE Procter & Gamble
P&G debuts compacted powder laundry detergent at Target

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