Brand owners that want to provide an in-store boost to packaged products can consider using point-of-purchase (POP) displays that are available in compact, easy-to-erect and 100% recyclable formats.
There are many ways for brand owners to gain consumer attention for their packaged products. Our approach here at PackagingDigest.com provides a wide-angle, yet focused view across the basic channels of primary, secondary and tertiary packaging. In this slightly outside-the-box view, we’ll take a look at 3D point-of-purchase (POP) displays from the perspective of Trumari. The company offers a line of “Lama” POP units that deliver on the proposition that displays should be eye-catching, 100% recyclable and be deliverable for easy deployment in a compact, lightweight size.
“Since between 75 to 85 percent of all retail purchase decisions are made in-store, having a display that is twice as likely to be set up is a critical element in supporting brands,” says Wayne Millage, president.
The Lama displays are patented, by Francois L’Hotel for Marin’s U.S.A, under United States Patent No. 7,159,350.
A “Three-Shelf Cargo Display” style unit used by Buckinhot BBQ Sauce as seen above measures 26-in. x 8-in. x 67.75-in. H. This kind of Three-Shelf Cargo Display, which has been used by companies such as Zevia and Wilson, is designed to hold heavy loads like beverages or substantial packages.
This display was monstrously successful.
Trumari maintains that its displays are:
- Produced sustainably through patented structural technology and made of 100% recyclable materials comprising high-quality paper, natural latex rubber and earth-friendly inks; Lamas are produced in an eco-friendly, ISO-certified facility. The displays are reusable displays or can be disposed of in a traditional recycling bin.
- Foldable, compact and lightweight, and many can be shipped in a container roughly the size of an extra-large pizza box. As a result, Trumari claims that companies can typical save 65-75% in shipping compared with traditional displays;
- They deploy easily with little to no assembly required: Users simply take the Lama out of the box, hold the top and unfold it; the display is designed to easily spring into place within a matter of seconds.
In the above example, The Walt Disney Company and Kellogg’s wanted to alert families about a fun cereal box-top promotion for free tickets to the Monsters University movie. The team created an eye-catching 6-foot tall display specially designed to be easily transportable in a compact space. The resulting display used at more than 5,700 grocery stores nationwide was a great success as an attention-getting merchandising solution.
Another tried-and-true display unit, a Column or Pillar Display, is shown featuring recent examples from Trident Seafoods and other brand owners. The five- to six-foot Standard Display is available for general branding, promotional information and new product launches.
“In the past year, we’ve seen significant growth in the consumer electronics, beer and wine industries—and we expect increased demand in the food, and beverage markets,” says Millage. “As stores continue trying to reduce display sizes, the Lama is a natural fit across many store segments.”
For more information, visit Trumari’s website.
