Brand owners that want to provide an in-store boost to packaged products can consider using point-of-purchase (POP) displays that are available in compact, easy-to-erect and 100% recyclable formats.
There are many ways for brand owners to gain consumer attention for their packaged products. Our approach here at PackagingDigest.com provides a wide-angle, yet focused view across the basic channels of primary, secondary and tertiary packaging. In this slightly outside-the-box view, we’ll take a look at 3D point-of-purchase (POP) displays from the perspective of Trumari. The company offers a line of “Lama” POP units that deliver on the proposition that displays should be eye-catching, 100% recyclable and be deliverable for easy deployment in a compact, lightweight size.
“Since between 75 to 85 percent of all retail purchase decisions are made in-store, having a display that is twice as likely to be set up is a critical element in supporting brands,” says Wayne Millage, president.
The Lama displays are patented, by Francois L’Hotel for Marin’s U.S.A, under United States Patent No. 7,159,350.
A “Three-Shelf Cargo Display” style unit used by Buckinhot BBQ Sauce as seen above measures 26-in. x 8-in. x 67.75-in. H. This kind of Three-Shelf Cargo Display, which has been used by companies such as Zevia and Wilson, is designed to hold heavy loads like beverages or substantial packages.