Walmart reveals new packaging for Great Value and more: Page 3 of 4

in Retail Packaging on June 25, 2015

 

The company also launched Pure Balance Pet foods two months ago in Canada that has been “highly successful,” according to Farwell.

Some highlights:

  • It is positioned as specialty store quality at a fraction of the price;
  • In its first year in the market (including in the U.S.) it has became a $10,000,000 brand;
  • It was launched as a dry dog food (shown) in bags as well as wet dog and cat food in cans;
  • A dry cat food is planned next;
  • The packaging relies on high-quality bags and printing.

 

If you would like to hear more from Thought Leaders talking about packaging that’s a little closer to home for most of you, I suggest that you check out the Packaging Digest Global Food & Beverage Packaging Summit set for July 7-8 in Chicago. Featured speakers include those from the J.M. Smucker Co., Mondelēz Intl., ConAgra Foods and Heinz North America. For more information, click here.

 

And now for yet another Great Value redesign…

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