Walmart reveals new packaging for Great Value and more: Page 3 of 4

Rick Lingle in Retail Packaging on June 25, 2015


The company also launched Pure Balance Pet foods two months ago in Canada that has been “highly successful,” according to Farwell.

Some highlights:

  • It is positioned as specialty store quality at a fraction of the price;
  • In its first year in the market (including in the U.S.) it has became a $10,000,000 brand;
  • It was launched as a dry dog food (shown) in bags as well as wet dog and cat food in cans;
  • A dry cat food is planned next;
  • The packaging relies on high-quality bags and printing.


If you would like to hear more from Thought Leaders talking about packaging that’s a little closer to home for most of you, I suggest that you check out the Packaging Digest Global Food & Beverage Packaging Summit set for July 7-8 in Chicago. Featured speakers include those from the J.M. Smucker Co., Mondelēz Intl., ConAgra Foods and Heinz North America. For more information, click here.


And now for yet another Great Value redesign…

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Who is the distribution for great value vanilla and cinnamon coffee cream milk
Bought earphones at Walmart. Blackweb label. What the FUCK is with the packaging? It took me 20 minutes to get it open. Last purchase for me