Winning retail packaging starts with attention to detail: Page 3 of 6

Rick Lingle in Retail Packaging on April 27, 2015

I was also smitten by the bold color scheme for bagged handcrafted popcorn snacks from King of Pop, Kingston, NH, to go along with a matte finish that I almost always favor. The look, the feel and the design all worked together seamlessly. I also liked how there’s just enough of the right kind of design elements all tastefully balanced including the handscript-style product line identifier boxed below the high-resolution product photography. The results made me want to open and snack on them as quickly as possible to see if they are as good as the packaging implies. I could see that these beauteous bags could likely hold their own on colorfully crowded snack shelves.

 

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