Winning retail packaging starts with attention to detail: Page 5 of 6

Rick Lingle in Retail Packaging on April 27, 2015


The Essence of Beauty line of sprays from CVS demonstrates class from top to bottom. The image doesn’t do justice to the beauty of the crystal-clear bottles and friction-fit closures that appear seamlessly matched in look and fit. A clear pressure-sensitive label film printed with an intricate, product-specific design gave each a one-of-a-kind attention that could only have come from a well thought out and executed design effort. The designers understood how to selectively use unprinted transparency and printed opacity to great effect to have one complement the other. The shiny silver-metal sprayer adds a fitting and final touch of class.

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